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(Article of periodic en Anglais - 1990)

Document title

Place-bound enterprise

Authors(s) and Affiliation(s)

FRENCH R. J. ;

Abstract

The A. analyzes the place images conveyed by two highly successful American enterprises : L. L. Bean Company, a mail-order clothing firm in Freeport, Maine and the Jack Daniels Distillery of Lynchburg, Tennessee, a producer of whiskey. Both strive in their advertising to highlight the environmental distinctiveness of their setting. - (DWG)

Source

Article of periodic

published at : Focus / ISSN 0015-5004

Editor : American Geographical Society, New York, NY - ETATS-UNIS (1950- 2001)

Millesime : 1990, vol. 40, no4 [pp. 1-5]

Bibliographic references : 7 réf.

Language

Anglais

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