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(Article of book - 1990)

Document title

Marketing tourism places.

Authors(s) and Affiliation(s)

ASHWORTH G. (Editeur scientifique) ; GOODALL B. (Editeur scientifique) ;

Abstract

This book explores how destinations invest increasing amounts of time and money into developing and promoting their " products ". Using both theoretical and empirical approaches, the contributors give exemples from different areas of industry and evaluate the different strategies a destination can adopt for maintaining or increasing its market share. - (AGD)

Source

Book

ISBN : 0-415-03810-3

Editor : Routledge, London - ROYAUME-UNI (1990)

Millesime : 1990  [284 pages]

Language

Anglais

Localisation

Réseau PRODIG - Paris

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