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(Article of periodic en Anglais - 1979)

Document title

The definition of shopper types as an aid in the analysis of spatial consumer behaviour

Authors(s) and Affiliation(s)

WILLIAMS N. J. ;

Abstract

A holistic approach to the analysis of consumer behaviour is suggested in which shopping behaviour patterns are studied as unified wholes rather than being subdivided into isolated behavioural traits. The relationships between various aspects of grocery shopping behaviour of a sample of consumers in south-west Birmingham, England, are used to classify that behaviour into shopper types. This holistic approach is then integrated with a cognitive behavioural approach. (AGD).

Source

Article of periodic

published at : Tijdschrift voor economische en sociale geografie Rotterdam

Editor :

Millesime : 1979, vol. 70, no3 [pp. 157-163]

Bibliographic references : 16 réf.

Language

Anglais

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