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(Article of periodic en Hongrois - 2002)

Document title

A poszt-szocialist városok változó imázsa és a városmarketing lehetöségei Budapest és Lipcse példáján (Hongrois)
Changer l'image des villes post-socialistes et les perspectives de promotion des villes de Budapest et Leipzig

Authors(s) and Affiliation(s)

KOVÁCS Z. ; MICHEEL M. ; UDVARHELYI G. ;

Abstract

This study examines the changing image of two post-socialist cities Budapest and Leipzig. The research was based on a questionnaire survey conducted among geography students of the universities in both cities. In addition expert interviews and analysis of published material was also carried out. Besides the major components of the local and foreign image, results of the city marketing are also analysed. - (JS)

Source

Article of periodic

published at : Földrajzi értesitö / ISSN 0015-5403

Editor : Akadémiai Kiadó, Budapest - HONGRIE (1952)

Millesime : 2002, vol. 51, no1-2 [pp. 113-137]

Bibliographic references : 16 ref.

Collation : Illustration ;

Language

Hongrois

Localisation

Laboratoire INTERGEO - Paris

INIST-CNRS, Cote INIST : 13486

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2002.
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