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(Article of periodic en Polonais - 2006)

Document title

Marketing terytorialny a kreowanie regionów : przykład czeski (Polonais)
Marketing territorial et la création de régions : un cas tchèque

Authors(s) and Affiliation(s)

RUMPEL P. ; SIWEK T. ;

Abstract

The concept of territorial (city, town or regional) marketing is based on institutionalized support for interactive communication between the demand side (inhabitants and tourists) and the supply side (local authorities, public services and entrepreneurs). The concept is a new management approach in the social and economic development of cities and regions, as focused on the needs of several focus groups. The present contribution deals with the application of city and regional marketing in general, and in the Czech Republic in particular. A project concerning the fictional Kingdom of Wallachia situated in the folk region of eastern Moravia (close to the Czech-slovak border) is presented as a case study. Territorial marketing has strengthened regional identity and has improved tourism in this area in particular, but has not created a quite new region. Rather, the erthnographic region of Wallachia existed here long ago. Some attempts to create a genuinely new region in the minds of its inhabitants have been commenced with in recent years in Czechia, but the results of this have not yet become available. - (BJ)

Source

Article of periodic

published at : Przegląd geograficzny / ISSN 0033-2143 / CODEN PRGGAS

Editor : Państwowe Wydawnictwo Naukowe, Warszawa - POLOGNE (1918)

Millesime : 2006, vol. 78, no2 [pp. 191-205]

Bibliographic references : 35 ref.

Collation : Illustration ;

Language

Polonais

Localisation

Laboratoire INTERGEO - Paris

INIST-CNRS, Cote INIST : 7694

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2007.
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