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(Article of periodic en Polonais - 2008)

Document title

Geografia hipermarketów w Polsce: strategie lokalizacyjne firm i ich skutki przestrzenne (Polonais)
Géographie des hypermarchés en Pologne : stratégie de localisation des entreprises et leurs conséquences spatiales

Authors(s) and Affiliation(s)

Abstract

This article offers a systematic analysis of the development of hypermarket chains in Poland, seeking rules and insights as regards the general location of such stores and their spatial diversity in Poland, as well as a prognosis regarding the further course of the process. Types of strategies of the main chains in respect of the geographical ranges to their activity were presented, as were times of entry on to the Polish market, preferences as regards general location, sizes of objects and ways of gaining market share in Poland through companies’ active adaptation of their strategies. The main source of information was a base detailing 377 hypermarkets. There are four identified growth stages: initial (to 1996), spreading (to 2001), concentration and consolidation (2002-2009) and saturation (2010 and later). - (BJ)

Source

Article of periodic

published at : Przegląd geograficzny / ISSN 0033-2143 / CODEN PRGGAS

Editor : Państwowe Wydawnictwo Naukowe, Warszawa - POLOGNE (1918)

Millesime : 2008, vol. 80, no4 [pp. 515-539]

Bibliographic references : 40 ref.

Collation : 5 fig., 1 tabl.

Language

Polonais

INIST-CNRS, Cote INIST : 7694

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2009
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