IGB

Connexion

(Article of periodic en Anglais - 2009)

Document title

Geography of brands and branding

Authors(s) and Affiliation(s)

PIKE A. (1) ;
(1) Centre for Urban and regional Development Studies, Univ., Newcastle upon Tyne, ROYAUME-UNI

Abstract

Focusing upon goods and services, the A. argues that the object of the brand and the process of branding are geographical because they are entangled in inescapable spatial associations. These spatial associations matter because they are geographically differentiated and uneven. There is a relation to spatially uneven development through the articulation and reinforcement of economic and social inequalities and divisions of labour

Source

Article of periodic

published at : Progress in human geography / ISSN 0309-1325

Editor : Arnold, London - ROYAUME-UNI (1977)

Millesime : 2009, vol. 33, no5 [pp. 619-645]

Bibliographic references : 3 p.

Collation : 1 fig., 2 tabl.

Language

Anglais

Digital Object Identifier

Go to electronic document thanks to its DOI : doi:10.1177/0309132508101601

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2010
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