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(Article of periodic en Hongrois - 2010)

Document title

A sport szerepe az önkormányzatok marketingtevékenységében (Hongrois)
Le rôle du sport dans la commercialisation des activités des pouvoirs locaux

Authors(s) and Affiliation(s)

KOZMA G. ;

Abstract

Certain places (particularly the central and local governments) more and more often use the field of sports within the framework of their place marketing activities to attract the economic actors, tourists and inhabitants. The study outlines the possibilities of the certain places and their measures through Hungarian and non-Hungarian case studies and the steps taken by the central government and the local governments. - (AM)

Source

Article of periodic

published at : Földrajzi kõzlemények / ISSN 0015-5411

Editor : Magyar Földrajzi Társaság, Budapest - HONGRIE (1873)

Millesime : 2010, vol. 134, no4 [pp. 431-441]

Bibliographic references : 21 ref.

Collation : 2 fig., 1 tabl.

Language

Hongrois

INIST-CNRS, Cote INIST : 18213

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2011
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