(Article of periodic en Anglais - 2012)

Document title

Countryside Preferences: Exploring Individuals' Willingness to Pay for the Conservation of the Traditional Farm Landscape

Authors(s) and Affiliation(s)

Howley Peter (1) ; Hynes Stephen (2) ; Donoghue Cathal O (1) ;
(1) Rural Economy Development Programme (REDP)
(2) Socio-Economic Marine Research Institute, J.E. Cairnes School of Business and Economics, National University of Ireland Galway


This paper explored individuals' attitudes towards the traditional farm landscape and using the contingent valuation method (CVM) their willingness to pay (WTP) for agricultural activities aimed at its protection. Analysis of consumer attitudes towards the countryside can provide information from which policy-makers can ascertain if policy measures aimed at enhancing and protecting the rural landscape are in line with citizens' views and expectations. Results from a Generalized Tobit Interval model suggest that attitudes regarding the importance of particular landscape attributes have a differential impact on WTP. A variety of background variables and whether individuals live in the countryside were also found to strongly influence WTP. More generally, the results would indicate broad public support for second pillar objectives under the Common Agricultural Policy (CAP) such as the protection of the traditional farm landscape.


Article of periodic

published at : Landscape research / ISSN 1469-9710

Editor : Taylor & Francis, Abingdon - ROYAUME-UNI (1976)

Millesime : 2012, vol. 37, no6 [pp. 703-719]
Published in 20121201



Digital Object Identifier

Go to electronic document thanks to its DOI : 10.1080/01426397.2011.637619

2012, Copyright Taylor and Francis Group, LLCTous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2013
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