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(Article of periodic en Anglais - 2013)

Document title

Branding natural resources : science, violence and marketing in the making of teak

Authors(s) and Affiliation(s)

BRYANT R.L. (1) ;
(1) Dept. of Geography, King's College London, Strand, London, ROYAUME-UNI

Abstract

This paper explores the branding of natural resources using a case study of teak. It builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin)

Source

Article of periodic

published at : Transactions - Institute of British Geographers / ISSN 0020-2754 / CODEN IBGTAE

Editor : Institute of British Geographers, London - ROYAUME-UNI (1965)

Millesime : 2013, vol. 38, no4 [pp. 517-530]

Bibliographic references : 3 p.

Language

Anglais

INIST-CNRS, Cote INIST : 3702

Digital Object Identifier

Go to electronic document thanks to its DOI : doi:10.1111/tran.12006

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2013
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