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(Article of periodic en Anglais - 2014)

Document title

What’s in a name? Place branding and toponymic commodification

Authors(s) and Affiliation(s)

MEDWAY D. (1) ; WARNABY G. (2) ;
(1) Manchester Enterprise Centre, Manchester Business School, Univ., Manchester, ROYAUME-UNI
(2) School of Materials, Univ., Manchester, ROYAUME-UNI

Abstract

This article examines place branding and toponymic commodification. First, it discusses issues of endogenous and exogenous contestation that surround it. It concludes by discussing how the commodifying effects of places as brand names, with their associated brand values and imagery, can potentially suppress the alternative place perceptions of users, and in doing so stifle the natural potential for cocreation of the place ‘product’ and its related value

Source

Article of periodic

published at : Environment & planning A / ISSN 0308-518X

Editor : Pion, London - ROYAUME-UNI (1974)

Millesime : 2014, vol. 46, no1 [pp. 153-167]

Bibliographic references : 3 p.

Language

Anglais

INIST-CNRS, Cote INIST : 15583 A

Digital Object Identifier

Go to electronic document thanks to its DOI : doi:10.1068/a45571

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2014
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