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(Article of periodic en Anglais - 2014)

Document title

Establishing territorial embeddedness within retail transnational corporation (TNC) expansion : the contribution of store development departments

Authors(s) and Affiliation(s)

WOOD S. (1) ; REYNOLDS J. (2) ;
(1) The Surrey Business School, Univ. of Surrey, Guildford, ROYAUME-UNI
(2) Saîd Business School, Univ., Oxford, ROYAUME-UNI

Abstract

Establishing territorial embeddedness within host regions in international retail expansion is well known to be important, although the processes underpinning its realization are less explicit. This research analyses some ‘emerging practices’ of international expansion planning by drawing on interviews across a sample of store development departments. The role of analysts within host regions in evaluating economic, institutional, cultural and social contexts, and appraising the viability of market-entry methods and store formats is explored. The competitive and regulatory dynamism of regions means that behaviour which encourages greater embeddedness following market entry can be particularly helpful in strengthening the marketing and development strategies of international subsidiaries

Source

Article of periodic

published at : Regional studies / ISSN 0034-3404

Editor : Cambridge University Press, Cambridge - ROYAUME-UNI (1967)

Millesime : 2014, vol. 48, no8 [pp. 1371-1390]

Bibliographic references : 3 p.

Collation : 1 fig., 3 tabl.

Language

Anglais

Digital Object Identifier

Go to electronic document thanks to its DOI : doi:10.1080/00343404.2012.701731

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2014
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