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(Article of periodic en Anglais - 2014)

Document title

Chinese apparel value chains in Europe : low-end fast fashion, regionalization, and transnational entrepreneurship in Prato, Italy

Authors(s) and Affiliation(s)

LAN T. (1) ; ZHU S. (1) ;
(1) Dept. of Geography , Univ. of North Carolina, Chapel Hill, ETATS-UNIS

Abstract

This article examines the Chinese apparel value chains in Europe and low-end fast fashion, regionalization, and transnational entrepreneurship in Prato, Italy. In particular, three lesser known dimensions of pronto moda are revealed. First, the internal power asymmetry within the Chinese production teams in Prato helps to stabilize the potentially fluid production teams but at the same time further contributes to persistent labor irregularities. Second, transnational Chinese entrepreneurship is affecting the low-end fast-fashion market in Europe especially in the horizontally integrated production networks supported by Chinese manufacturers and traders which have complex impacts on other ethnic entrepreneurs across Europe. Finally, the latest changes in pronto moda point to the potential risks the industry is facing and some of the longest established Chinese firms in Prato have left manufacturing and outsourced to China, signaling a major transformation in the model of pronto moda

Source

Article of periodic

published at : Eurasian geography and economics / ISSN 1538-7216

Editor : ETATS-UNIS

Millesime : 2014, vol. 55, no2 [pp. 156-174]

Bibliographic references : 3 p.

Collation : 3 fig., 1 tabl.

Language

Anglais

Digital Object Identifier

Go to electronic document thanks to its DOI : doi:10.1080/15387216.2014.948471

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2014
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