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(Article of periodic en Anglais - 2014)

Document title

Getting there : trade fair participation and its importance for Korean machinery exporters

Authors(s) and Affiliation(s)

KALAKSKY R.V. (1) ; GRESS D.R. (2) ;
(1) Dept. of Geography, Univ. of Tennessee, Knoxville, ETATS-UNIS
(2) National University’s College of Education, Seoul, COREE, REPUBLIQUE DE

Abstract

Entering overseas markets provides challenges for firms, especially for those with little international experience. These obstaclescan be compounded for manufacturers of advancedmachinery, as previous research suggests that a physical presence is necessary for the successful implementation of their products in exportmarkets.One way for producers to address this issue is to participate in trade fairs, which enables a physical presence of staff and machinery to be established. Evidence from a survey of Korean machinery producers at a recent trade fair suggests that a physical presence is related to the importance that firms ascribe to exports and to the role of trade fairs in new sales

Source

Article of periodic

published at : The Professional geographer / ISSN 0033-0124

Editor : Blackwell, Cambridge, MA - ETATS-UNIS (1946)

Millesime : 2014, vol. 66, no4 [pp. 621-630]

Bibliographic references : 2 p.

Collation : 4 fig., 1 tabl.

Language

Anglais

INIST-CNRS, Cote INIST : 9188

Digital Object Identifier

Go to electronic document thanks to its DOI : doi:10.1080/00330124.2013.826560

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 2014
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