What about managerial geography ?
A business school perspective to Corporate Geography is offered. The mission is to provide an executive with operational tools for the creation of wealth. Individuality among corporations and markets makes deductive theories hazardous. Cases studies, classified by a competitive situation, are seen as a more practicable alternative. From a large number of cases typical patterns are derived
Article of periodic
published at : GeoJournal / ISSN 0343-2521 / CODEN GEOJDQ
Editor : Springer, Heidelberg - ALLEMAGNE (1977)
Millesime : 1998, vol. 44, no1 [pp. 1-7]
Bibliographic references : 40 ref.
INIST-CNRS, Cote INIST : 17887