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(Article of periodic en Anglais - 1997)

Document title

Modelling the effects of shopping centre size and store variety on consumer choice behaviour

Authors(s) and Affiliation(s)

OPPEWAL H. (1) ; TIMMERMANS H.J.P. ; LOUVIÈRE J.J. ;
(1) Dep. of Urban Planning, Univ. of Technology, Eindhoven, PAYS-BAS

Abstract

The AA. seek to develop and illustrate empirically a way to define the selection of stores in shopping centres. Profiles of hypothetical shopping centres are developed that describe the total size of centres as well as the marketing mix positioning of the individual within these centres. The approach is implemented in choice experiments, one on food shopping and one on shopping for clothing and shoes

Source

Article of periodic

published at : Environment & planning A / ISSN 0308-518X

Editor : Pion, London - ROYAUME-UNI (1974)

Millesime : 1997, vol. 29, no6 [pp. 1073-1090]

Bibliographic references : 30 ref.

Collation : Illustration ;

Language

Anglais

INIST-CNRS, Cote INIST : 15583 A

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 1997.
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