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(Article of periodic en Anglais - 1992)

Document title

Competition between television companies for advertising revenue in the United Kingdom : the Independent Television regions prior to deregulation

Authors(s) and Affiliation(s)

CLARKE D. B. ; BRADFORD M. G. ;

Abstract

The A. examine the ways in which commercial television companies try to attract advertising to their regions. There are regionally uneven allocations of advertising money, and hence an uneven regional pattern of TV company revenues. TV companies use other forms of competition : they promote their regions to advertisers and they provide various services and cost incentives

Source

Article of periodic

published at : Environment & planning A / ISSN 0308-518X

Editor : Pion, London - ROYAUME-UNI (1974)

Millesime : 1992, vol. 24, no11 [pp. 1627-1644]

Bibliographic references : 31 réf.

Collation : Illustration ;

Language

Anglais

INIST-CNRS, Cote INIST : 15583 A

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 1993.
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