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(Article of periodic en Anglais - 1997)

Document title

Decoding the globe: globalism, advertising, and corporate practice

Authors(s) and Affiliation(s)

MCHAFFIE P. (1) ;
(1) Dept. of Geography, DePaul University, Chicago, ETATS-UNIS

Abstract

The current graphical rhetoric of advertising includes everything from images of the globe borrowed from the US space program to pseudotribal renderings of a very different sort. The use of these images are part of the economy of commodity signs. The increased incorporation of global images in Western advertising presents an opportunity to analyze the ideological underpinning of the new global economy. A decoding of specific advertisements reveals ruptures, contradictions, and incoherence in advertising messages

Source

Article of periodic

published at : Environment and planning. D. Society & space / ISSN 0263-7758

Editor : Pion, London - ROYAUME-UNI (1983)

Millesime : 1997, vol. 15, no1 [pp. 73-86]

Bibliographic references : 2 p.

Collation : Illustration ;

Language

Anglais

Localisation

Laboratoire INTERGEO - Paris

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 1997.
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