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(Article of periodic en Anglais - 1995)

Document title

Global scan: the globalization of advertising agencies, concepts, and campaigns

Authors(s) and Affiliation(s)

LESLIE D.A. ;

Abstract

The paper explores the role of the advertising industry in mediating geographic aspects of economic and cultural change. A transnationalization of the agencies has concentrated control and etended the spatial reach of the few large ones. Global agencies have realigned their internal operations to facilitate a global advertising approach and have promoted images of globalism congruent with their transnational expansion

Source

Article of periodic

published at : Economic geography / ISSN 0013-0095

Editor : Clark University, Worcester, MA - ETATS-UNIS (1925)

Millesime : 1995, vol. 71, no4 [pp. 402-426]

Bibliographic references : 72 ref.

Collation : Illustration ;

Language

Anglais

Localisation

Laboratoire INTERGEO - Paris

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 1996.
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