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(Article of periodic en Anglais - 1996)

Document title

Geography and the cultural politics of advertising

Authors(s) and Affiliation(s)

JACKSON P. (1) ; TAYLOR J. ;
(1) Dept. of Geography, University of Sheffield, Sheffield, ROYAUME-UNI

Abstract

There are some exceptions to the general absence of geographical research on advertising: there is a large and rapidly growing geographical literature on place marketing. There is a need to develop a more subtle cultural geography as well as a more grounded cultural politics of advertising. The AA. take an example which plays on the audience's sense of shifting gender identities and on the evocation of particular place images

Source

Article of periodic

published at : Progress in human geography / ISSN 0309-1325

Editor : Arnold, London - ROYAUME-UNI (1977)

Millesime : 1996, vol. 20, no3 [pp. 356-371]

Bibliographic references : 3 p.

Collation : Illustration ;

Language

Anglais

Localisation

Laboratoire INTERGEO - Paris

Tous droits réservés © Prodig - Bibliographie Géographique Internationale (BGI), 1996.
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